Welcome to Tyretalk – Your Trusted Partner in Tyre Education
At Tyretalk, we help motorists and businesses truly understand the role tyres play in road safety. Whether you’re a tyre retailer, dealership, or garage, we provide hands-on training that strengthens your business and sets you apart from the competition.
We’ve worked with over 6,000 employees, empowered more than 1,500 retailers, and helped thousands of drivers make better, safer tyre choices. With Tyretalk, you’re not just ticking a training box—you’re gaining a long-term partner in road safety.
6k+
Training Attendees
1000's
Motorists Advised Correctly
1500+
Retailers Empowered
Tyre Safety Talks for Drivers
Most drivers don’t realise just how much difference the right tyre makes. These sessions are designed to change that. We break down the risks of low-quality tyres and the life-saving advantages of choosing the right ones.
Our tyre safety talks are eye-opening, engaging, and often surprising. They give motorists the facts they need to make informed choices that improve safety and performance.
These talks are ideal for:
Community groups
Driving schools
Corporate driver programs
Local authorities
Sessions can be delivered at your location for convenience.
Technical Training for Tyre Sellers
Our Tyre Product and Technical Workshops are designed for businesses that sell tyres, from independents to national chains.
Even experienced industry professionals leave with new insight. We cover:
EV-specific tyre design
OE fitment differences
Performance below 3mm
Tyre positioning logic
Construction and compound changes
In an industry where product knowledge is often limited, these workshops give your team the competitive edge.
Telephone Enquiry Training for Frontline Staff
When a customer rings to ask about tyres, what happens next determines whether they buy—or go elsewhere.
This course builds structure and confidence for those handling inbound tyre enquiries. We focus on:
Asking the right questions
Understanding tyre needs
Guiding customers to safer, more suitable choices
This session is especially effective when delivered as a follow-up to the Technical Workshop.
Specialist Support Services for Tyre Retailers
Mystery Shops
We evaluate your customer interactions by phone and in-store to highlight what’s working—and what’s not.
Customer Experience Assessments
A full review of your business through the eyes of a customer. From initial contact to in-branch visit, we assess the key touchpoints and provide a detailed report with actionable recommendations.
Manager Training and Leadership Development
Many managers in the tyre trade come from the workshop floor. This session helps new and experienced managers lead their teams effectively, drive performance, and improve staff engagement.
ADAS Awareness for Tyre and Vehicle Businesses
ADAS (Advanced Driver Assistance Systems) is no longer a future trend—it’s here now, and it’s changing how we repair and service vehicles.
This awareness course doesn’t teach you to calibrate ADAS systems, but it does show:
Where ADAS systems are located
Why certain vehicle work can affect them
When to recommend a calibration
How to avoid putting customers at risk
We also cover how ADAS could become a valuable revenue stream for your business.
©Copyright. All rights reserved.
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.