Tyretalk Safety CIC is now officially registered as a not-for-profit Community Interest Company

Helping deliver tyre safety education designed to prevent serious and fatal road collisions

Tyretalk Safety CIC is actively seeking sponsors and partners to help fund life-saving tyre safety education across schools, colleges, universities and communities throughout the UK.

TYRETALK SAFETY CIC
Company Number: 17225713

Why Tyretalk Safety CIC Exists

Modern vehicles are safer than ever before.

Yet most drivers are never taught how dramatically tyres affect braking, grip and vehicle control.

Tyretalk Safety CIC was created to help close that gap through practical, real-world tyre safety education designed to improve driver understanding before critical situations occur on the road.

Most drivers believe that if a tyre is legal, it must be safe.

The reality is very different.

Tyres can vary dramatically in:

• Wet grip
• Braking performance
• Vehicle stability
• Emergency handling

Yet very few motorists are ever told this before making tyre purchasing decisions.

Better tyre knowledge. Safer roads.

A Major Road Safety Problem That Few People Talk About

Two tyres may both be fully legal, yet behave completely differently in wet or emergency conditions.

Tyres are the only part of a vehicle that connect it to the road, yet tyre choice is still largely driven by price rather than performance.

Most tyre safety messaging focuses on:

• Tread depth
• Tyre pressures
• Basic maintenance

Very little attention is given to:

• Real-world tyre performance differences
• Wet weather grip
• Vehicle stability
• Emergency handling
• Correct tyre positioning
• The relationship between tyres and modern vehicle safety systems

As a result, millions of motorists unknowingly drive on tyres that may significantly reduce their ability to avoid a collision in an emergency situation.

Why This Matters

Millions of motorists are unknowingly driving on tyres that may dramatically reduce their ability to avoid a collision in an emergency situation.

When grip is lost:

• Stability systems can struggle
• Braking distances increase
• Vehicle control deteriorates rapidly

This is particularly dangerous:

• In wet conditions
• On rural roads
• During emergency manoeuvres
• For younger and inexperienced drivers

Young Drivers Are Most At Risk

Many young drivers:

• Drive older vehicles
• Have limited understanding of tyre performance
• Regularly travel on higher-speed rural roads
• Are unknowingly driving on low-performing tyres

Yet:

• 71% of fatal collisions involving 17–24-year-olds occur on rural roads

Tyretalk Safety CIC exists to help younger drivers understand these hidden risks before they encounter dangerous situations on the road.

The Missing Road Safety Conversation

Many serious collisions are categorised as:

• Loss of control
• Excessive speed
• Driver error

However, tyre investigation typically focuses only on whether tyres were:

• Legal
• Defective
• Damaged

Very little consideration is given to tyre performance variation.

Two tyres may both be fully legal, yet behave completely differently during emergency braking, wet cornering or sudden changes in road surface conditions.

In many situations, the available grip from the tyres may ultimately determine whether a driver maintains control or loses it.

Evidence Behind Tyretalk

“Two tyres may both be fully legal, yet behave completely differently in wet or emergency/challenging conditions.”

Insights from collision investigation and insurance claim analysis suggest tyre choice frequently plays an important contributory role in serious collisions.

In one review of approximately 350 fatal or life-changing collision cases:

• Around 90% of vehicles involved were fitted with low-cost budget tyres
• Many vehicles had mixed tyre brands across axles
• In many cases, the worst tyres were fitted to the rear of the vehicle

Tyretalk exists to raise awareness of these hidden risks before drivers encounter them on the road.

"3 Tyre Safety Truths Most Drivers Never Hear"

• Two tyres that look similar can behave completely differently in wet conditions.
• The cheapest tyre will also be the tyre most likely to lose grip on higher speed wet or damp roads.
• Safety systems such as ABS, Electronic Stability Program (ESP) and wider ADAS safety features are only as effective as the tyres fitted to the vehicle.

Why Tyretalk Is Different

Tyretalk combines:

• 15+ years motorsport and driver training experience
• Vehicle dynamics and safety system expertise
• Tyre industry technical training experience
• Real-world understanding of tyre behaviour in challenging conditions

This unique combination allows Tyretalk to deliver genuinely eye-opening safety sessions that many attendees describe as shocking, memorable and life-changing

Working Together to Improve Road Safety

Education & Young Drivers

Helping younger drivers better understand vehicle control, grip and hidden tyre risks before they encounter dangerous situations on the road.

Sponsors & Partners

Supporting life-saving road safety education within communities, colleges, universities and education settings.

Police, Fleets & Organisations

Improving understanding of tyre-related risk, vehicle stability and real-world tyre performance.

Partner With Tyretalk Safety CIC

Tyretalk is seeking forward-thinking organisations to help support the delivery of life-saving tyre safety education across the UK.

Partnership opportunities include:

• Young driver safety initiatives
• College and sixth form delivery
• Community road safety programmes
• Fleet and employee safety education
• Insurance and collision prevention partnerships

Together, we can help drivers better understand one of the most overlooked factors in road safety.

Better Tyre Knowledge. Safer Roads